Becoming a master of search engine optimisation (commonly referred to as ‘SEO’) is not something that everyone wants to achieve in reality. While it sounds like a cool thing to be, the amount of hard work that goes into being a master is not something that most people want to put in (or even need to put in). Most people (in reality) are perfectly happy with having a reasonable knowledge of SEO and are happy as long as their online business is profitable and as long as they are achieving their goals and living the life they want to lead.

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In these days of search engine optimization, everyone is looking for the easiest, least expensive way to optimize their web site. That’s quite understandable. Although, easy and cheap are not always the way to go.

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So, I’ve been actively speaking to business owners of all size business from global behemoths to local services business like electricians, doctors etc. I’ve spoken to an extremely broad spectrum of industries from the aforementioned electricians and doctors to High Tech, Entertainment, Plastics Manufacturing, Designer Clothing companies and too many more to name and I have found a shocking lack of knowledge regarding search engines, how they work and how a business is listed in the search engine (Google, Yahoo, Bing) results for relative searches.

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If you’ve got a website, then perhaps you’re ranking well for some of your chosen keywords, or products you sell. Alternatively, your site might not be doing well in the search engines, and so not bringing the traffic or revenue that you expected. Here’s what might be wrong.

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Perhaps you have a few products that are similar and so you used the same description for each. Maybe you saw some excellent copy and just helped yourself. Either way, the likelihood is that it will do very little to help your credibility with your visitors or the search engines.

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The web analytics retrieve and analyze the information about your website’s every single visitor and about every action this visitor has made and usage of this data further to improve the performance of the website. Web Analytics deals with interaction with human visitors. So, it is easier to understand, as it is mainly concerned with human behavior logic. Web analytics deal mainly with refinement and conversion of the traffic that has already been directed to the website. So, it comes after SEO.

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